Brady is back on the Celebrity 100 this year, along with his wife Gisele Bündchen. The New England Patriots quarterback signed a contract extension in March that included a $28 million signing bonus. Despite Deflategate drama, fans will pay big bucks for anything with Brady’s name on it: Brady led the NFL in merchandise sales during the 2015 NFL season while his $200 cookbook, which includes an “avocado ice cream” recipe, sold out online in one day. The Patriots’ quarterback also has endorsement deals with Under Armour, UGG Boots, Tag Heuer and other big name brands.
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